VPWS: The Next Great American Motorcycle

There are few things in American culture as iconic as sports cars and motorcycles, with each regularly topping the list of luxury items in our society. In fact, many would argue that for some Americans, the type of car or motorcycle owned is a personally defining characteristic.

Everyone reading this just thought of a friend, co-worker, family member or themselves, who embody that remark.

So the entry of a new superbike to the market comes as no quiet arrival. As you can see from the pictures in this newsletter it doesn't lack for style. As you read further on, you'll see that it doesn't lack for performance either.

But you can neither read nor touch this beautiful machine from your comfortable desk chair. Instead, when considering this company, Viper Motorcycle Company (OTCBB: VPWS), a strong indicator of the bike's prowess and revenue potential can be early sales and the type of dealers willing to put it on their floor.

To this end, Viper has announced today (excerpted below) that some of the top dealers in the country are selling out of Viper's flagship bike immediately and clamoring for more. We believe this is critical 'proof of concept' for this bold entry into the storied world of American motorsports.

Viper Motorcycle Company (OTCBB: VPWS)

Viper Powersports, Inc. is engaged in designing, developing, manufacturing and marketing performance motorcycles, motorcycle engines, accessories and after market engines component parts with patented technology using Computer Aided Design (CAD). Many of the motorcycle and engine component parts are machined from solid billets of aluminum utilizing Computer Numerical Control (CNC) machines. Viper motorcycles are distributed and sold under the Viper brand names through its wholly owned subsidiary Viper Motorcycle Company. 

Viper delivers the highest American performance engineering and design solutions in the industry, delivering a high performance super cruiser motorcycle with a smooth ride and reliability that custom bike manufacturers find impossible. Viper super cruiser motorcycles are designed and manufactured for the affluent enthusiasts seeking uncompromising performance and cutting edge 21st century technology. Over 80% of a Viper is created with proprietary parts designed and manufactured by Viper. Most of a Viper's component parts are billet aluminum, using distinctive patented technology: Viper engine - 152 cubic inches, big bore/short stroke, Viper air-ride suspension, Viper Rigid Drive system, Viper engine vibration dampening system and more.

Viper Powersports Inc., in March of 2005, became the parent company to Viper Motorcycle Company and Viper Performance Inc.

Viper Motorcycle Company

Since our inception in late 2002, we have been in the business of designing, developing and commencing commercial marketing and production of premium custom V-Twin motorcycles popularly know as “cruisers”. Our motorcycles are distributed and sold under our Viper brand through a nationwide network of independent motorcycle dealers. Marketing of our motorcycles is targeted toward the upscale market niche of motorcycle enthusiasts who prefer luxury power sport products and are willing to pay a higher price for enhanced performance, innovative styling and a distinctive brand. Viper Motorcycle manufactures or will manufacturer four distinctive models which are;

    * The Viper Diablo
    * The Viper Diamondback
    * The Viper Mamba
    * The Viper Touring Bike

Viper Performance Inc.

Viper Performance was created for the purpose of receiving and holding engine development technology and assets.

    * Viper Proprietary Engines

FOR IMMEDIATE RELEASE 
 

Hopkins, MN June 25, 2009 – Viper Motorcycle Company (OTCBB: VPWS), a subsidiary of Viper Powersports Inc., announced today the successful retail sales of its Viper Diamondback motorcycles. Terry Nesbitt, President, Viper Motorcycle Company, elaborates, “Retail sales are well ahead of projections and growing at a pace to meet and exceed our expectations, and dealers are clamoring for more.”

Rick Fairless, Owner/President of Strokers Dallas, an industry icon, stated, “Response to Viper’s Diamondback 152 motorcycle has been excellent and we are selling units as fast as they arrive. We are very pleased with the style and quality of these motorcycles. When a consumer first approaches a Viper, he/she can instantly see this is a well thought out OEM product resulting in enhanced overall value. We look forward to a long and successful relationship… and getting more bikes from Viper.”

“This early success at Strokers Dallas and other dealerships nationwide confirms our belief that Viper, and specifically the Diamondback 152, provides the motorcycle enthusiast with an unparalleled combination of style, performance and price that results in immediate market acceptance,” added Nesbitt. “We’ve taken the best elements and combined them into features distinctive to Viper resulting in what we believe is the most compelling addition to the motorcycle world in a long, long time. Experiencing this instant retail with our initial dealers is both an affirmation of this sentiment and the first in what we believe will be a chain of successes as we pursue market share and market dominance.”

In an earlier article on the bike's road review, Joe Knezevic, Managing Editor of American Iron Magazine, commented: "All I can say is that this engine is impressive, especially since it is a production motor and not a custom built one-off. Simply put, Viper's engineers have done a wonderful job with this proprietary engine, and this is the only production bike I know of that comes with such a big heart." 

Viper Powersports designs, manufactures and markets a line of premium American V-Twin Super Cruiser motorcycles, V-Twin aftermarket engines and other related aftermarket products through an independent dealer network. Joint venture partner Ilmor Engineering (www.ilmor.com), provides technical developmental support for the proprietary 152 cubic inch Viper V-Twin engine, utilizing their 25 years of engine design expertise, ensuring Vipers’ long term success as America’s newest domestic OEM of motorcycles. Viper Powersports and Viper Motorcycle Company’s websites are www.viperpowersports.com and www.vipermotorcycle.com.

FOR MORE INFORMATION CONTACT:      

Terry Nesbitt, President
Viper Motorcycle Company                                                                                             
Tel: 612-328-1558
E: tnesbitt@vipermotorcycle.com 

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